Everything You Need To Know About Local SEO Outsourcing

Local searchability should be a primary goal for businesses that seek to attract customers or clients close to their geographical location. This niche of search engine optimization (SEO) has created a demand for experts who can elevate a business’s digital visibility within its locale.

Whether you’re optimizing for Google Business Profiles or building local citations, partnering with an expert on local SEO can offer both immediate benefits and sustainable growth.

This article discusses the key benefits of local SEO outsourcing, the wide range of services that are commonly outsourced, and some key guidelines to succeed in selecting and managing outsourced local SEO service providers.

Benefits of Outsourcing Local SEO

The choice to outsource local SEO services can yield multiple advantages for businesses, especially those with limited resources or in-house expertise. Understanding the benefits of outsourcing SEO will help you determine if this route aligns with your business goals.

Cost effectiveness

Outsourcing often reduces costs compared with hiring a full in-house team, allowing businesses to allocate resources more efficiently. Not only is there no need to pay the typical overhead costs associated with internal teams, but local SEO firms or freelancers also offer flexible pricing models that can be tailored according to your needs.

Access to specialized expertise

SEO professionals have specialized knowledge and experience, enabling them to implement strategies tailored to reaching your local market. This expertise ensures your business is optimized according to the latest local SEO trends and algorithms.

Scalability

As your business grows, so will your local SEO needs. Outsourcing allows you to scale services quickly, adapting to market demands without the hassle of expanding your in-house team.

Continuous monitoring

Local SEO requires ongoing attention. Outsourcing ensures that your online presence is constantly monitored, with timely updates to reflect changes in search engine algorithms, local competition, or user behaviors.

Common Local SEO Services To Outsource

To achieve better local search engine rankings and visibility, many businesses choose to outsource local SEO packages to experienced providers that already have significant experience in handling these SEO tasks. Here’s what you might consider outsourcing.

Google Business Profile optimization

Optimizing your Google Business Profile is often crucial for local search visibility. This involves ensuring all information, like your address, phone number, and operating hours, is accurate and up to date. 

SEO experts can help by optimizing your profile for search results using relevant keywords, high-quality images, and business descriptions that increase your chances of appearing in the coveted local 3-pack.

Local citation building

Local citations are online mentions of your business name, address, and phone number (NAP) on websites like directories and social platforms. Building accurate and consistent citations boosts your local search rankings and helps users find your business easily. 

Outsourcing citation building ensures that your business information is correctly listed across multiple platforms, which can save you time and enhance your local SEO efforts.

Content creation for local audiences

Creating high-quality content tailored for local audiences is essential for ranking in local search results. SEO providers can help craft location-specific blog posts, service pages, and landing pages that resonate with your local market. 

Local SEO agencies also ensure the content is optimized with local keywords and structured properly to rank better in search engine results pages (SERPs).

Reputation management

Reputation management is critical for maintaining a positive online presence in local markets. An outsourced local SEO provider can help you respond to customer reviews, manage negative feedback, and encourage satisfied customers to leave positive reviews. 

Most outsourced SEO providers also take charge of consistently monitoring customer reviews, ensuring well-written and timely responses. This proactive approach ensures reputation growth, helping to build trust with potential customers.

Local link building

Acquiring backlinks from other local businesses, publications, and community organizations is an effective way to enhance your local SEO. These local links not only boost your website’s search performance but also help you connect with your local audience.

Outsourced SEO agencies often have connections or methods for securing these links and can develop strategies to obtain high-quality backlinks that signal authority and trustworthiness to search engines. 

How To Choose the Right Local SEO Partner

Selecting the right partner is critical to the success of your local SEO outsourcing. Here’s how to ensure a successful collaboration when hiring outsourced SEO specialists.

Assess expertise and experience

Your chosen outsourcing partner should have proven experience in local SEO strategies, ideally with a portfolio that includes businesses in your industry. Review their case studies to ensure they’ve successfully improved local search rankings and online visibility for other clients.

An experienced partner will be familiar with local search algorithms and the latest industry trends, offering actionable insights to help your business grow.

Ensure understanding of your local market

A successful SEO partner must understand the dynamics of your local market, including regional preferences and competition. They should be able to tailor strategies to your specific geographic location, ensuring your business appears in relevant local searches. 

By working with a partner who understands your market, you can enhance your SEO efforts and attract more local customers.

Look for ethical SEO practices

Make sure your potential partner follows ethical, “white-hat” SEO practices that comply with search engine guidelines. Unethical or "black-hat" tactics, like keyword stuffing or buying links, can lead to penalties and harm your long-term search engine visibility. 

A reliable SEO partner will prioritize sustainable methods that build long-term success rather than short-term gains.

Evaluate communication skills

Clear, consistent communication is key to a successful SEO partnership. Your partner should be responsive, transparent, and willing to explain their strategies and processes in terms you understand. 

Regular updates and open channels of communication will help you stay informed about the progress and make adjustments if needed.

Understand cultural differences

Cultural understanding can impact the success of collaboration when outsourcing SEO, especially to international providers.

A partner that understands cultural nuances, such as communication styles or consumer behavior, will be better equipped to create marketing content and strategies that resonate with your target audience.

Best Practices for Successful Local SEO Outsourcing

To maximize the effectiveness of your outsourcing efforts, it’s important to follow best practices that ensure long-term success.

Set clear objectives

Before outsourcing, define what you want to achieve with local SEO—whether it’s increasing local search rankings, driving foot traffic to physical locations, or boosting online visibility. Clear objectives help align expectations between you and the SEO partner.

Additionally, having well-outlined goals enables you to measure progress, set the correct key performance indicators (KPIs), and make necessary adjustments.

Establish effective communication

Consistent and open communication is key when outsourcing local SEO. Set up regular check-ins and use communication platforms to stay updated on the progress. 

Clear communication channels ensure that your partner fully understands your SEO goals and challenges while keeping you informed about ongoing efforts and results.

Monitor progress and results

Set up KPIs and regularly review your SEO partner’s performance. KPIs like search ranking improvements, organic traffic growth, and lead generation are some key metrics to start with. 

By monitoring progress, you can identify issues early, make adjustments, and ensure that your SEO campaigns remain aligned with your business objectives.

Build a long-term relationship

SEO success doesn’t happen overnight; it requires ongoing work. One study showed that the time for SEO campaigns to break even ranged from 5 to 16 months, depending on the industry. Establishing a long-term relationship with your SEO partner allows for continuous optimization of your strategy. 

This long-term partnership fosters trust and ensures that your partner can adapt their approach to meet changing local market conditions, industry shifts, and evolving search engine algorithms.

How Much Does Local SEO Outsourcing Cost?

The cost of outsourcing local SEO varies depending on the complexity and range of services required, the size of your business, and the provider you choose. Generally, it can range from a few hundred to several thousand dollars per month. 

Agencies often offer packages that cover key services, such as citation building, on-page optimization, and content creation, making it easier to find an option that fits your budget.

One significant factor affecting the cost of this service is the provider’s location. For instance, the average salary of an SEO specialist in the US is $88,900. In comparison, this figure is $36,000 in Latin America (LatAm).

Top 7 Companies For Local SEO Outsourcing

Choosing the right SEO provider can greatly impact your success. In no particular order, here are seven top SEO outsourcing companies to consider for your local SEO in 2024.

1. Near

That’s us! We put ourselves on top as a dedicated partner for recruiting the best local SEO professionals from LatAm.

Near understands the unique needs surrounding local SEO projects, offering tailored and comprehensive solutions to help our clients hire the top SEO talent from LatAm. This ensures your business benefits from a boost in digital searchability at lower costs than hiring locally.

2. BrightLocal

BrightLocal specializes in providing local SEO tools and services focused on improving rankings, monitoring reviews, and building citations. It offers affordable packages for small and medium-sized businesses.

3. SEOReseller

SEOReseller is a white-label SEO and ads agency that provides local SEO outsourcing services for agencies and businesses. Its local SEO service offerings cover local keyword targeting, Google Business Profile management, reputation management, and performance monitoring.

4. WebFX

WebFX is a digital marketing agency that offers comprehensive local SEO services, including content creation, reputation management, and technical SEO audits. Its customizable packages allow for adjustments that align with both your strategy and budget.

5. Thrive Agency

Thrive is a full-service digital marketing agency offering tailored local SEO services. The company’s expertise in comprehensive local SEO services can help businesses reach geo-specific targets more easily.

6. Hibu

Hibu specializes in providing a dedicated digital specialist to each client, building custom strategies that include local ranking as part of an integrated digital marketing solution. Hibu’s approach to local SEO helps businesses dominate both paid and organic search results. 

7. Victorious

Victorious is an SEO agency that offers flexible plans to provide a bespoke local SEO solution to its clients. Its specialty in data-driven local SEO services helps increase local search visibility and drive conversions.

Final Thoughts

Outsourcing local SEO can be a highly effective way to enhance your business’s online visibility and reputation and attract more local customers. 

By understanding its benefits, knowing how to select the right partner, and adhering to best practices, you can maximize the return on investment of your outsourcing efforts. 

At Near, we understand the impact of successful local SEO marketing, whether you are a small business or a growing enterprise. That’s why we ensure you only hire the best SEO specialists from LatAm to help you stay competitive in today’s digital landscape.

Book your free consultation today and discover how Near can help you bring in the best local SEO expert who can boost your local search ranking and increase incoming traffic from your locale.