Top 3 Local SEO Outsourcing Companies To Improve Your Visibility

Ensuring your business stands out in local search results can drive organic traffic growth and attract more clients. 

Outsourcing your search engine optimization (SEO) services to a specialized local SEO outsourcing company can significantly enhance your online visibility, ensuring that potential customers in your area easily find your business. 

This article will explore the top local SEO outsourcing companies to consider, examining the benefits, challenges, and costs associated with these services. 

We’ll provide a step-by-step guide on how to outsource local SEO packages effectively. You’ll also learn how to evaluate potential providers and discover tangible results. 

Through proven strategies and actionable insights, this article will empower you to make informed decisions to boost your business’s local search performance.

Top Benefits of Outsourcing Local SEO

More than half of enterprises outsource all or part of their SEO activities due to the wide range of benefits of this approach, and this often includes local SEO. Outsourcing your local SEO can be a game-changer for your company, allowing you to focus on core business activities while experts enhance your online presence:

• Access to professional expertise and cutting-edge SEO tools: When you outsource local SEO services, you gain immediate access to experts with advanced tools and extensive experience optimizing sites for local search.
• Time-saving benefits for businesses without an internal SEO team: Outsourcing SEO allows you to delegate complex tasks such as backlink building, on-page optimization, and local listings management to experts.
• Cost efficiency: Hiring an in-house SEO team can be expensive, requiring salaries, benefits, and ongoing training. Outsourcing your SEO to a third-party company is a cost-effective solution that provides access to a dedicated team of SEO experts for a fraction of the price. 
• Flexibility in scaling SEO efforts as your business grows: As your business scales, so too can your SEO efforts. Whether you’re expanding into new markets or launching new products, outsourced SEO providers can quickly adapt and scale their services to meet your evolving needs.

Challenges of Outsourcing Local SEO

While outsourcing local SEO offers numerous benefits, it also comes with its own challenges that can impact the success of your SEO strategy. 

Choosing the wrong provider

Selecting the wrong SEO provider can lead to subpar results and wasted resources. Not every SEO company will be a perfect fit for your specific needs, and making a misguided choice can severely impact your business. 

Miscommunication and expectation gaps

Effective communication is crucial for the success of any outsourcing relationship. Miscommunication and expectation gaps can occur due to differences in cultural understanding, time zones, and market knowledge. 

Hidden costs and contract concerns

Hidden costs and ambiguous contract terms can turn a beneficial outsourcing arrangement into a financial burden. Some providers may have additional fees that they don’t initially disclose or vague contract terms that can lead to unexpected expenses. 

How To Choose the Right Local SEO Outsourcing Company

The key to local SEO success lies in choosing the right provider. To help you navigate this crucial decision, we’ve outlined several steps to ensure you select a local SEO outsourcing partner that aligns with your specific needs and goals.

1. Clearly define your business goals

Do you want to improve your Google My Business ranking, enhance your online reviews, or increase local website traffic? Setting concrete objectives will help you communicate your needs effectively and allow potential providers to present relevant SEO solutions.

2. Evaluate expertise in local SEO strategies

Local SEO requires specialized tactics such as name, address, phone number (NAP) consistency, Google My Business optimization, and localized content creation. Ensure that the outsourcing company or SEO specialist has a proven track record in these areas and understands industry trends. 

3. Review client testimonials and case studies

Customer feedback, such as testimonials and case studies, provides invaluable insights into a provider’s capabilities and the results they have achieved for other businesses. Look for positive reviews from satisfied clients that highlight industry expertise, reliability, and quality of service. 

4. Ensure they follow white-hat SEO practices

Effective SEO strategies should always adhere to search engine guidelines to avoid penalties and ensure long-term success. Confirm that the outsourcing company employs white-hat SEO practices, which focus on sustainable growth and following ethical guidelines. 

5. Assess service options and costs

When evaluating potential outsourcing companies, it’s vital to understand the range of services they offer and how these align with your business objectives. Compare the service packages available, paying close attention to what is included in each. 

Cost Breakdown of Local SEO Outsourcing

Understanding the cost structure of local SEO outsourcing is crucial for making an informed decision and ensuring you get the best value for your investment.

Common pricing models/packages

Local SEO outsourcing companies typically offer several pricing models:

• Monthly retainer: This is the most common pricing model, where you pay a fixed monthly fee for ongoing SEO outsourcing services. The package usually includes a set number of hours dedicated to tasks such as link building or content creation.
• Project-based pricing: Some companies offer project-based pricing for one-time or short-term projects. This model is ideal for a website audit, local citation cleanup, or a Google My Business optimization project.
• Hourly rates: Some providers charge by the hour, allowing for flexible and scalable engagement. This can be useful for businesses with irregular or short-term SEO needs, but it can be less predictable in cost management.

Hidden costs to watch out for

While evaluating various pricing structures, be aware of potential hidden costs that could inflate your budget unexpectedly:

• Setup fees: Some companies charge initial setup fees for creating accounts, conducting preliminary audits, or integrating tracking tools.
• Additional charges for extra services: Be cautious about SEO outsourcing services not included in your primary package, such as advanced analytics, additional content creation, or expedited work.
• Ongoing maintenance fees: Certain providers may levy additional charges for maintenance tasks such as updating local citations or managing customer reviews.

To avoid hidden costs, ensure you understand what’s included in your package and ask for a detailed fee structure up front.

How to calculate ROI from outsourced SEO efforts

Calculating the return on investment (ROI) from your local SEO efforts is essential for understanding the financial impact of your outsourcing decision. Here’s a simplified approach:

1. Track key metrics: Monitor important key performance indicators (KPIs) such as local search rankings, organic traffic, conversion rates, and customer inquiries that result from local searches.
2. Measure revenue generated: Determine the revenue from new customers acquired through local search efforts. You can track this through metrics like e-commerce sales, service bookings, or in-store visits attributed to local SEO.
3. Calculate costs: Tally all costs associated with outsourcing your SEO process, including monthly fees, any additional charges, and initial setup costs.
4. Evaluate ROI: Use the formula ROI = (net profit ÷ cost of investment) × 100. This will give you a percentage representing the return on your SEO investment.

How the location of providers affects costs

Providers based in regions with a lower cost of living, such as Latin America (LatAm), often offer more competitive pricing than those in high-cost areas like North America or Western Europe. 

Keep in mind that while cost is a critical factor, it’s equally important to consider the provider’s experience, understanding of your local market, and ability to deliver high-quality results.

Top 3 Outsourcing Companies To Elevate Your Local SEO Strategy

The following list includes firms specializing exclusively in local SEO services and recruitment companies experienced in sourcing top SEO professionals. Note that this list is not organized in any specific order.

1. Near

At Near, we specialize in recruiting top talent from LatAm, providing businesses with skilled SEO professionals who understand the nuances of local markets. 

Our extensive network and comprehensive support can help you quickly hire experienced professionals who can implement an effective local SEO strategy to enhance your online visibility.

When you hire remote SEO experts with Near, you can reduce overhead costs by over 30% while still benefiting from time zone alignment and cultural compatibility.

2. SEOreseller

SEOreseller is a white-label SEO and ad agency dedicated to helping businesses of all sizes. It is a business partner with Meta, a marketing partner with TikTok, and a premier Google partner.

The company’s local SEO service offerings include keyword optimization, page optimization, content creation, outreach link campaigns, and custom tracking dashboards.

3. Semify

White-label digital marketing agency Semify specializes in SEO, PPC, and Facebook ads. The Inc. 5000 company’s team is 100% US based.

Its outsourced SEO and digital marketing services include local SEO, content marketing, link building, software, and PPC.

Final Thoughts

Outsourcing your local SEO can be a turning point for your business’s online visibility and long-term growth. A well-executed outsourcing strategy can elevate your firm’s presence in local search results, but finding the right partner is crucial to success. 

At Near, we are passionate about helping US businesses like yours hire top SEO talent from LatAm, ensuring you get the expertise you need to excel.

If you’re ready to improve your local SEO campaigns with the help of seasoned professionals, we invite you to take the next step. Book a free consultation call to discuss your objectives and how we can help you achieve them.