How To Outsource Monthly SEO Services for Better Visibility

Securing a prominent position in search engine results is now vital for many companies aiming to reach their target audience online. However, executing an effective search engine optimization (SEO) strategy requires time, expertise, and resources many businesses can’t afford to divert from their core operations. 

This is where outsourcing monthly SEO services comes into play. By leveraging external specialists, you can enhance your search rankings and site traffic while controlling costs. 

In this article, you’ll learn how to outsource monthly SEO, the many benefits it offers, potential risks, crucial cost considerations, and how to select the right provider. 

Benefits of SEO Outsourcing Monthly

How can monthly SEO outsourcing help your business thrive? Here are some of its key benefits:

Cost effectiveness

Outsourcing monthly SEO services can be significantly more cost effective than maintaining an in-house SEO team. By working with an external provider, you eliminate the expenses associated with hiring, training, and retaining specialized staff. 

Access to expertise

When you outsource SEO services, you gain access to experts with diverse skills and experiences. They stay updated on the latest trends, algorithm changes, and best practices, ensuring your SEO strategy remains effective and up to date.

Scalability

Outsourcing allows for easy scaling of your SEO efforts. Whether you want to expand rapidly or scale down during particular months, an experienced SEO service provider can adjust their digital marketing services to match your business needs.

Consistent monitoring and adjustments

Regular adjustments based on data-driven insights keep your strategy effective and adaptable to changes in search engine algorithms, ensuring sustained improvement in SEO rankings and traffic.

Improved focus on core business

By outsourcing your SEO, you free up your internal resources to focus on core tasks. This allows your in-house team to concentrate on what they do best while leaving the complex, time-consuming SEO tasks to specialists.

Advanced SEO tools and technologies

SEO providers invest in advanced tools and technologies to enhance their service offerings. When you outsource, you gain access to these sophisticated tools without having to invest in them yourself.

Comprehensive reporting

Professional SEO providers offer detailed monthly reports that give you clear insights into your campaign performance metrics. This transparency helps you understand the impact of SEO efforts, making it easier to measure ROI and identify areas for improvement.

Reduced risk of penalties

Search engine algorithms are continuously evolving, and staying compliant with the associated guidelines can be challenging. SEO experts are well versed in these guidelines and ensure your strategies adhere to them.

Competitive edge

By leveraging the expertise and resources of a professional SEO agency or expert, you can gain a competitive edge in your industry. An effective SEO strategy can place you ahead of your competitors in search engine rankings.

How To Outsource Monthly SEO: A Step-by-Step Process

Outsourcing monthly SEO tasks is a relatively straightforward process. Just follow the steps below:

1. Evaluate your business’s SEO requirements

Begin by examining your current search engine rankings, website traffic, and overall online presence. Identify the areas where you need improvement, such as on-page SEO, off-page SEO, technical SEO, or content marketing. 

2. Request SEO audits and strategic recommendations

Before partnering with any SEO provider, request comprehensive SEO audits of your website from multiple candidates. These audits will highlight current SEO performance issues and potential opportunities for improvement. 

3. Partner with a specialized SEO provider

Read client reviews, check references, and assess portfolios to assess your options. A reputable provider should offer a clear, transparent contract that outlines the services to be delivered, the pricing structure, timelines, and reporting methods.

4. Outsource skilled talent to implement the strategies

Once you have selected an SEO provider, you may need to outsource specific skilled talent to execute the strategies. This could include content writers, web developers, or social media managers who can work closely with your SEO agency. 

5. Track progress and key performance indicators (KPIs)

Your SEO provider should supply monthly reports that detail KPIs and other performance metrics. Regular meetings with your provider to discuss these reports and make adjustments ensure your SEO efforts align with your business objectives.

Standard SEO Services To Outsource

You can outsource most services related to SEO, but here are the most popular:

Keyword research

Keyword research is the foundation of any solid SEO strategy. By identifying competitive keywords relevant to your business, an SEO provider can optimize your content to target search terms that potential clients are using. 

Outsourcing keyword research allows you to harness expert insights and advanced tools to find high-volume, low-competition keywords that can drive organic traffic to your site.

Content creation and strategy

Content is king in SEO, as quality content can significantly boost your site’s visibility and engagement. A solid content strategy encompasses not only writing but also content planning, keyword integration, and promotional tactics.

Outsourcing content creation gives you access to skilled writers and content strategists who can produce high-quality content tailored to your brand’s voice. 

Technical SEO audits

Technical SEO focuses on the back-end elements of your website that impact its search engine performance. Regular technical SEO audits can identify issues like slow page speed, broken links, and mobile usability problems. 

By outsourcing technical optimization, you ensure your website is regularly audited and optimized for search engines’ algorithms, improving overall site health and search rankings.

On-page optimization

On-page optimization involves refining the content and structure of individual web pages to make them more search-engine friendly. This includes optimizing meta tags, headers, URL structures, images, and internal links. 

By outsourcing on-page SEO, you can rely on SEO experts to meticulously enhance each aspect of your web pages, ensuring they meet the latest SEO best practices and improve user experience and searchability.

Link building strategies

Link building involves acquiring high-quality backlinks from reputable sites to improve your website’s authority. Effective link building requires a nuanced approach, including outreach, relationship-building, and content promotion.

Almost 80% of SEO professionals incorporate link building as an important part of their overall SEO strategy.

Outsourcing this service allows you to benefit from the SEO provider’s established networks and expertise in securing worthwhile backlinks, which can significantly boost your search engine rankings.

What Are the Challenges of Outsourcing Monthly SEO?

While there are many benefits, there are also several challenges of outsourcing monthly SEO:

Communication barriers

Effective communication is crucial when outsourcing SEO services. Language differences and varying communication styles can lead to misunderstandings and inefficiencies. 

To overcome this challenge, establish clear communication protocols from the outset. Utilize collaboration tools, set regular meetings, and ensure that both parties have a mutual understanding. Improved communication can result in productivity gains of 20–25%. 

Risk of poor-quality practices

Unreliable providers often use practices like keyword stuffing, duplicate content, or black-hat techniques that could result in search engine penalties. To mitigate this risk, it’s critical to thoroughly vet potential SEO providers. 

Look for those with proven track records, positive reviews, and adherence to white-hat SEO methods. Regular audits and transparent reporting can also help you monitor the quality of work delivered.

Time zone differences

Time zone differences can lead to delays in project execution and difficulties in handling urgent issues. If you work with nearshore professionals from Latin America (LatAm), the minimal time zone differences with the US can alleviate this challenge.

However, setting overlapping working hours, using project management tools, and maintaining clear and consistent communication can help bridge the gap caused by different time zones.

How To Estimate Your SEO Campaign Costs

Estimating your SEO campaign costs involves understanding the key factors that affect them. Proper financial planning is crucial to ensure your SEO efforts deliver a strong return on investment (ROI).

Factors that influence SEO campaign costs

Several elements of outsourcing can influence the price you pay for your SEO campaign:

• Scope of work: The breadth and complexity of your SEO projects significantly impact costs. Comprehensive SEO strategies will cost more than basic on-page optimization.
• Experience and reputation of provider: Digital marketing agencies or consultants with extensive experience and a strong track record of success often charge higher fees. However, their expertise can lead to more effective and quicker results.
• Geographical location: SEO outsourcing costs can vary depending on the location of the service provider. SEO partners in regions with higher living costs may charge more, while others can offer cost-effective rates for high-quality services. For example, you can save almost 40% by hiring an SEO specialist in LatAm compared with one in the US.

Setting a realistic budget

It’s important to prepare for your outsourcing efforts by determining what you can afford. Use these strategies when allocating a budget for SEO expenses:

• Determine your SEO goals: Start by clearly defining what you want to achieve with your SEO campaign. Your goals will shape the scope and scale of your SEO efforts.
• Research industry standards: Investigate the average cost of SEO outsourcing within your industry. This can give you a benchmark to compare proposals and set a realistic budget aligned with your financial capacity.
• Consider a phased approach: If budget constraints are a concern, consider a phased SEO strategy where you implement basic tactics first and gradually expand into more comprehensive services as your budget allows.

What to expect based on budget allocation

If you have a limited budget, you can still benefit from the essential SEO services. However, the value of SEO will tend to increase with a higher level of investment. Here are the service levels corresponding to various budget ranges:

• Low budget ($500–$1,000/month): Expect basic SEO outsourcing services, such as initial website audits, on-page optimization, and limited keyword research. This budget may suit small businesses or startups looking for foundational help.
• Medium budget ($1,000–$5,000/month): This range allows for regular content creation, technical SEO audits, and moderate link-building efforts. It’s suitable for growing businesses that need a robust SEO strategy to compete.
• High budget ($5,000+/month): With a higher budget, you can anticipate a full suite of advanced SEO services. Larger enterprises or highly competitive industries often benefit the most from this level of investment.

Top 3 Monthly SEO Service Providers to Partner With

Finding the right SEO service provider can impact the success of your digital marketing efforts. This list includes SEO agencies and recruitment firms experienced in sourcing specialized SEO professionals (in no particular order).

1. Near

Yes, we’re first! As a recruitment firm specializing in sourcing top-tier professionals from LatAm, Near excels in finding skilled SEO specialists to meet your business needs. 

We provide comprehensive support throughout the hiring process, ensuring you get the right talent to implement your SEO strategies. 

2. WebFX

WebFX is a digital marketing firm with over 25 years of experience in the field. It has been recognized by Inc. 5000 and named among the Best Places to Work in PA and the Best Places to Work for Millennials.

Its monthly SEO services include SEO audits, SEO optimizations, SEO strategy, first-party data activation, full-funnel ROI tracking, SEO content, and more.

3. Ragon Creative

Through his company, Ragon Creative, John Ragon offers SEO consulting and content marketing services. Ragon has been recognized by DesignRush and the Andrews Chamber of Commerce. The company’s monthly SEO services include reporting, communication, and action items.

Final Thoughts

Outsourcing monthly SEO services offers you a potent way to enhance your online visibility, drive site traffic, and improve search engine rankings. 

This is where Near excels. Our expertise in sourcing top-tier professionals from LatAm, coupled with our comprehensive support throughout the hiring process, makes us a reliable partner to help you build a robust SEO strategy.

Ready to elevate your online presence with expert SEO professionals? Book a free consultation call with us and let Near’s dedicated team assist you in hiring the right talent to propel your digital marketing efforts forward!