A Comprehensive Guide to Choosing the Best SEO Outsourcing Company

Aiming for a high search engine page results (SERP) rank has become one of today’s primary digital marketing goals for many businesses. Outsourcing SEO is an increasingly common practice among companies looking to enhance their online presence without manually navigating the complexities involved with SEO work.

The demand for outsourced SEO services has led to the rise of numerous SEO outsourcing companies offering varying packages for their clients.

This guide provides a detailed roadmap to help you select the best SEO outsourcing company, ensuring you get the expertise you need for long-term growth.

We’ll also list some of the top companies available and provide guidance on managing your outsourcing partner and maximizing your return on investment (ROI).

Why Outsource SEO Services?

Outsourcing SEO services offers a wide range of advantages to businesses looking to improve their online visibility to potential customers:

Access to specialized expertise

One of the numerous benefits of outsourcing SEO is that it gives you access to a far broader talent pool than is available locally.

This allows you to leverage the specialized skills of seasoned professionals with extensive knowledge of the latest SEO strategies, tools, and trends. 

By partnering with an experienced provider, you can achieve continuous SEO monitoring and optimization, ensuring your strategies stay aligned with ever-changing search engine algorithms.

Enhanced optimization

Improved SEO performance is another key benefit of outsourcing SEO services, as dedicated experts can often achieve better results than in-house teams through specialized strategies and access to the latest tools and techniques in the industry.

Cost effectiveness

SEO outsourcing services are often more affordable than building and maintaining an in-house team of SEO experts. Not only do you save on various overhead costs like employee benefits and software expenses, but many SEO professionals outside the US charge significantly less for their services.

In Latin America (LatAm), for example, an SEO specialist’s salary averages around $30,000 to $36,000, almost 40% less than that of a specialist with equivalent skills in the US.

Scalability

Additionally, outsourcing provides scalability, enabling you to scale your efforts up or down depending on your business needs without overextending your internal resources.

Focus on core tasks

Finally, outsourcing allows you to focus on your core business activities, freeing up time and resources for other essential operations while SEO specialists handle the complexities of search optimization.

How To Choose the Best SEO Outsourcing Company

Selecting the right SEO outsourcing company is crucial for maximizing your results. Here are the main factors to consider.

Industry reputation and reliability

Look for established third-party companies with proven success and strong reputations. Check reviews and case studies to gain insight into their approach to SEO and the industries they have worked in.

Transparency and communication

The best providers offer clear communication and detailed reports, ensuring you understand their strategies. 

Look for an SEO outsourcing provider that has strong communication skills and can explain their services clearly. This will be an example of their ability to provide transparent progress reports during the SEO process.

Expertise and customization

Find an outsourced SEO agency that can tailor their services to meet your business goals. Look for a company that has worked with others in your industry or at least has a clear understanding of what businesses in your specific industry need.

Cost and pricing models

Evaluate whether their pricing is transparent and aligns with your budget. Look out for hidden charges and possible additional costs in the future.

Specifically, consider the tools you will gain access to by outsourcing SEO services, as SEO tools often play a big factor when it comes to the cost of employing in-house specialists.

Tools and technology

Ensure the provider uses up-to-date tools for tracking performance, keyword research, and SEO analysis. Some external agencies list their primary tools on their website, while others may require you to get on a discovery call.

Conduct some research on the best SEO tools and ask providers about which ones they use to conduct search optimization.

Cultural and goal alignment

It’s important that the provider grasps your business’s values and long-term objectives to ensure mutual success. Look for an SEO company that can understand and align with your objectives and work culture.

Top 5 SEO Outsourcing Companies for 2024

In no particular order, here’s a curated list of the top SEO outsourcing companies known for their reliability, expertise, and results-driven strategies.

1. Near

That’s us! We put ourselves at the top of this list as a dedicated partner for businesses in need of cost-effective, tailored SEO outsourcing solutions. 

At Near, we specialize in hiring SEO specialists based in LatAm who can deliver tailored SEO solutions with a focus on delivering long-term business growth.

2. WebFX

WebFX is a full-service digital marketing agency that offers comprehensive SEO and lead generation services, combining cutting-edge technology and a strong focus on client results. 

This company is a great choice for businesses looking for SEO expertise that extends to other digital marketing needs.

3. SEOReseller

SEOReseller provides white-label SEO services to its clients. The company focuses on SEO strategy development and optimizing websites, offering tools for tracking performance. 

It’s a great choice for businesses aiming to fill in digital marketing skill gaps in the future.

4. Thrive Agency

Thrive Agency is another full-service agency offering a wide array of services that include SEO, PPC marketing, and social media marketing. 

Its expertise in link building, on-page SEO, and high-quality content marketing services makes it a top choice for outsourced SEO.

5. Victorious

Victorious is an SEO agency that uses data-driven strategies to improve search engine rankings and organic traffic. The company focuses on implementing best practices for long-term revenue and has a reputation for delivering high-impact SEO campaigns.

How To Manage Your SEO Outsourcing Provider

Effective management is key to ensuring your outsourced SEO projects yield results. Follow these steps for a successful partnership.

1. Set clear objectives

Successful outsourcing starts with clear business objectives. Define what you want to achieve with your SEO service provider, such as improving search rankings, increasing traffic, or driving conversions.

2. Establish a detailed scope of work

Ensure that the provider understands the full scope of the work that needs to be done to avoid confusion later. This includes identifying specific niches and keywords you want to focus on and how you want to expand your strategy in the future.

3. Define key performance indicators (KPIs)

Set measurable metrics, such as organic traffic growth, keyword rankings, and conversion rates. This will set the tone for future progress reports and ensure all results and adjustments align with your original objectives.

4. Provide access to necessary resources

Ensure that your provider has access to key information and tools, like analytics platforms, communication tools, and content management systems.

5. Communicate regularly

Schedule regular updates to review progress and discuss any challenges or necessary adjustments to your SEO strategy.

6. Use project management tools

Collaborate in real time and track updates without dragging everyone into impromptu meetings with tools like Trello or Asana. This will help you manage SEO tasks and deadlines effectively.

7. Review and approve work

Regularly check the work being delivered to ensure it aligns with your SEO goals and quality standards.

8. Ensure transparency

Make sure your SEO service provider is transparent about their methods and strategies and that you are also clear about internal changes that may affect ongoing SEO projects.

9. Be prepared for adjustments

SEO is dynamic, especially due to occasional updates to search engine algorithms like Google. Be ready to adapt your strategies as SEO trends evolve.

How To Maximize Your ROI from Outsourced SEO

Maximizing your ROI when outsourcing SEO requires a strategic approach that prioritizes long-term value. Here are some methods to follow:

Prioritize long-term growth over quick fixes

It’s normal for SEO campaigns to only start showing results four to six months in. Avoid companies that promise suspiciously fast results, as they may be exploiting “black-hat” SEO techniques that could lead to serious penalties. Realistic goals and sustainable growth through ethical on-page and off-page practices should be the focus.

Ensure you receive clear reports

SEO reports should clearly outline the progress being made. Ask for detailed but understandable reports that show improvements in rankings, traffic, and conversions.

These reports may include complex information that is difficult for non-specialists to interpret, so ensure that data is explained to you accurately and clearly indicates improvements and risks that may need to be addressed.

Solicit feedback from stakeholders

Work with your SEO provider to gather feedback from in-house teams and customers to refine the SEO strategies, ensuring alignment with your overall business objectives.

Final Thoughts

Outsourcing SEO is an excellent way to boost your business’s online presence and grow your customer base. By carefully selecting the right SEO partner and adhering to best practices, you can ensure that your SEO efforts deliver the best possible ROI.

SEO work can be time-consuming and requires some time to show results. A strong partnership built on trust and expertise is needed for sustainable and positive outcomes.

At Near, we dedicate ourselves to helping clients hire talent that offers high-quality digital marketing services, including SEO.

Book a free discovery call today to take another step toward hiring a skilled professional who can understand your SEO needs and deliver long-term results.