What Is an Outsourced SEO Specialist, and How Can They Help Your Business?

Navigating the world of search engine optimization (SEO) can be daunting for many businesses, especially those without a dedicated team of in-house SEO specialists. 

By outsourcing SEO services, you can leverage expert knowledge of SEO without the overhead costs of hiring full-time staff.

In this article, we’ll answer the question “What is an outsourced SEO specialist?” and examine the services they offer, the numerous benefits they bring, and best practices for hiring one effectively. We’ll also list a few of the top providers of outsourced SEO specialists to help you find the right SEO partner.

You’ll gain valuable insights that will help you make an informed decision about whether to outsource this key role and how to do so effectively.

What Is the Role of an Outsourced SEO Specialist?

An outsourced SEO specialist is a professional hired from outside your company to manage and optimize your online presence through search engine optimization. 

These experts focus on enhancing a website’s visibility on search engines like Google, Bing, and Yahoo, making it easier for potential customers to find your business.

Key Services Provided by Outsourced SEO Specialists

Outsourced SEO specialists bring a wealth of specialized expertise and a diverse range of services to the table to enhance your website’s performance and drive organic traffic. Here are some of the key services they offer:

Keyword research

One of the foundational elements of effective SEO is keyword research. An outsourced SEO specialist conducts thorough research to identify your industry’s most relevant and high-performing keywords. 

By understanding what potential customers are searching for, they can optimize your website’s content to include target keywords, increasing your chances of ranking higher on search engine results pages (SERPs).

Content strategy development and creation

An outsourced SEO specialist will develop a comprehensive content strategy tailored to your SEO goals. This includes creating engaging, relevant, and high-quality content that attracts visitors and encourages them to stay on your site longer. 

From blog posts and articles to videos and infographics, the specialist can create content that is optimized for both users and search engines.

Link building

Almost 80% of SEO professionals incorporate link building as an important element of their SEO strategy. Building a robust backlink profile improves your website’s authority and trustworthiness. High-quality backlinks can significantly enhance your site’s credibility and boost your rankings on SERPs.

An outsourced SEO specialist employs various link-building strategies, such as guest posting, outreach, and acquiring backlinks from high-authority sites.

Technical SEO

Technical SEO involves optimizing the behind-the-scenes elements of your website to improve its performance and crawlability. Outsourced professionals ensure your website provides a seamless user experience and meets search engine guidelines, which means better search rankings.

They will conduct an in-depth audit to identify and fix issues such as slow page load speeds, broken links, and inadequate mobile optimization.

Benefits of Outsourcing SEO to an External Specialist

Outsourcing SEO to an external specialist can offer numerous advantages that might be difficult to achieve with an internal team. By tapping into the expertise of seasoned professionals, you can achieve the following key benefits:

Access to specialized SEO skills

Outsourced SEO specialists bring specialized skills and industry knowledge crucial to effective optimization. They stay on top of industry trends, algorithm updates on Google and other search engines, and evolving search engine guidelines, ensuring your website remains competitive. 

Cost efficiency

Hiring a full-time, in-house SEO team can be costly, especially for small to mid-sized businesses with limited resources. Outsourcing provides a cost-effective alternative, giving you top-tier talent without the expenses associated with salaries, benefits, advanced SEO tools and software, and ongoing training. 

You can reduce SEO costs even further by hiring from regions with lower living costs. When you hire an SEO specialist in Latin America (LatAm), for example, you can save almost 40% in salary costs.

Rapid scalability

Whether you need to ramp up your SEO efforts for a new product launch or expand your online presence to new markets, an external specialist has the agility to meet your needs without the time-consuming process of hiring and training new employees.

Increased online visibility

Given that 53% of all trackable website traffic comes from organic search results, ranking on search engines is vital to online visibility

An outsourced SEO specialist uses proven strategies to enhance your website’s search engine rankings, making it easier for potential customers to find your business. This increased visibility can boost site traffic, leads, and revenue growth.

How To Choose the Right Outsourced SEO Specialist for Your Business

Selecting the right outsourced SEO specialist is pivotal for the success of your SEO strategy. A qualified specialist will align with your digital marketing goals and bring measurable improvements to your online presence.

Assess SEO expertise and experience

Look for candidates with a proven track record of delivering successful SEO campaigns. Ask for case studies, client testimonials, and references to gauge their ability to handle SEO projects similar to yours. 

Experienced specialists will have a deep understanding of various SEO tactics, from on-page and off-page SEO to technical optimizations and content strategy.

Evaluate accountability and reporting

Ensure that your specialist provides regular updates and detailed reports on their efforts and results. These reports should include key performance indicators (KPIs) such as keyword rankings, organic traffic, and conversion rates. 

A specialist with clear and consistent reporting will be transparent and accountable, allowing you to measure the effectiveness of their strategies.

Understand various approaches to SEO

SEO strategies can vary widely, and the right approach depends on your business goals and industry. Discuss the specialist’s methods and ensure they align with your needs. 

Some focus on content creation, while others excel in technical SEO or link building. Make sure their SEO approach is holistic and adheres to ethical practices, avoiding black-hat techniques that can lead to penalties from search engines.

Select a strategic outsourcing location

The location of your outsourced SEO specialist can impact the cost and quality of service. LatAm, for example, offers highly skilled professionals at competitive rates. Hiring from this region can provide exceptional value for businesses looking to outsource their SEO needs. 

Consider the advantages of different outsourcing locations to find a balance between cost savings and quality.

Watch out for red flags

Be aware of potential red flags when choosing an outsourced SEO specialist. Promises of guaranteed top search rankings or unrealistically fast results can be signs of unethical practices. 

Additionally, beware of specialists who lack transparency, provide vague explanations of their methods, or have a poor online reputation. Taking the time to thoroughly vet candidates can save you from pitfalls and ensure a successful partnership.

Top 3 Firms for Outsourcing SEO Specialists

To help you in your search for the ideal SEO service provider, we’ve compiled a list of firms with extensive experience recruiting SEO talent. This list is not organized in any specific order.

1. Near

At Near, we specialize in recruiting professionals based in LatAm, providing businesses with highly skilled SEO specialists who bring exceptional talent and cost efficiency. 

Our comprehensive support throughout the entire hiring process ensures that you find the perfect fit for your SEO needs, allowing you to focus on the core activities that grow your business while we handle the logistics of recruitment.

2. PrimeOutsourcing.com

PrimeOutsourcing is a staff leasing, offshoring, and business process outsourcing (BPO) firm that has experience finding SEO specialists. It provides offshore outsourcing services from the Philippines.

Its SEO outsourcing services include on-page optimization, keyword research, title tag optimization, web validation, optimization of HTML source code, image and hyperlink optimization, header tag optimization, local search website optimization, and more.

3. Emapta

Global talent recruiter Emapta outsources from the Philippines, LatAm, Pacific Asia, and Eastern Europe. It has placed over 1,000 marketing professionals globally, generating annual savings of $55,000 on average.

Its SEO specialist services include keyword research, optimized website content, monitoring and analyzing SEO performance, managing link-building efforts, performing technical SEO audits, and more.

Final Thoughts

Outsourcing SEO to a skilled specialist can increase your online visibility, organic traffic, and overall growth. 

By leveraging the expertise and resources of an outsourced SEO professional, you can access specialized skills, save costs, and scale your SEO efforts rapidly to meet ever-changing market demands.

The most important takeaway is the immense value that experienced SEO professionals can offer when you hire them through reputable firms like Near. 

Our specialized recruitment services in LatAm provide you with access to top-tier SEO talent at competitive rates, allowing you to focus your time and internal resources on your core business activities.

If you’re ready to take your SEO strategy to the next level, book a free consultation call with us today. We’d be delighted to help you find the perfect SEO specialist tailored to your business needs. 

Let’s work together to build a stronger, more visible online presence for your brand!