How Conversion Logix Cut $133K in Costs and Filled Roles 50% Faster With Near

Conversion Logix, an Inc. 5000 digital advertising and software solutions agency, needed skilled professionals to support their growing client list. With the challenge of finding the right talent quickly and cost effectively, they sought a solution that would meet their specific needs without compromising on quality.

Summary

• Challenge: Conversion Logix needed to quickly fill key roles while overcoming the high costs and long recruitment timelines associated with their local talent pool.
• Why Conversion Logix chose Near: They were impressed by Near’s ability to provide cost-effective, top-tier talent from Latin America (LatAm) while making the recruitment process efficient.
• Solution: Near provided a curated list of pre-vetted candidates, saving Conversion Logix weeks in the hiring process. The seamless communication and cultural alignment with LatAm talent made it easy to integrate them into their team, enabling Conversion Logix to quickly fill critical roles.
• Roles hired: Automation Specialist, Client Service Representatives, Bookkeeper, and Graphic Designer.
• Results:
  • Annual overhead savings of 43%, totaling $133,000
  • Average time to hire reduced to 22 days
  • Time spent on sourcing and interviewing was cut in half

Challenge

Conversion Logix needed a budget-friendly solution to quickly fill entry-level roles while maintaining high standards in client service.

Promoting internal staff to senior positions left critical entry-level roles vacant, making it urgent for Conversion Logix to fill these positions quickly. They had to keep up with client demands, but finding candidates within their budget while maintaining quick turnaround times and high-quality service was a significant challenge.

Hiring locally was too expensive, and previous attempts to offshore talent from the Philippines brought communication issues. The language barriers, particularly with understanding and using nuanced US English, made training difficult and slowed down their workflow. 

Every week that passed without filling those positions, they risked losing clients. They needed a solution that was budget-friendly, fast, and didn’t require constant hand-holding to fix communication issues.

Conversion Logix needed a hiring solution that fit their budget, was efficient, and provided candidates with strong communication skills.

Solution

Near streamlined the entire hiring process and delivered pre-vetted candidates from LatAm, ensuring they were culturally aligned and seamlessly integrated into the team.

Conversion Logix discovered Near while searching for a reliable partner to scale their hiring efforts and decided to move forward. Soon after the initial discovery call, they decided to kick-off their talent search with Near.

One of the main reasons why Conversion Logix decided to work with Near was the time saved in the hiring process. 

Normally, reviewing resumes would take two to three hours per role, even with AI assistance. With Near, they received a curated list of pre-vetted candidates, saving significant sourcing time. The interview process, which usually took four to five hours, was also cut in half due to Near’s efficiency.

Moreover, they were pleasantly surprised by the caliber of LatAm talent. Their new placements integrated seamlessly to the team and their communication was on par with US-based employees.

I think the main benefit of LatAm talent is the ease of integration. It’s been so easy to work together without really noticing any kind of difference from somebody that’s in the States.

Tawnya Morse

Client Services Manager at Conversion Logix

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The first hire through Near made an immediate positive impact, communicating effectively and bringing new ideas to the role. Facing the continuous need to scale rapidly, Conversion Logix expanded their collaboration with Near, successfully filling several critical roles across departments. These included:

• Three Client Service Representatives
• An Automation Specialist
• A Bookkeeper‍
• A Graphic Designer

Results

Through their partnership with Near, Conversion Logix achieved substantial cost savings, accelerated recruitment timelines, and improved operational efficiency.

Partnering with Near provided Conversion Logix with several key benefits, including:

• Cost savings: Conversion Logix achieved a 43% annual overhead savings of $133,000, compared to hiring comparable US-based talent.
• Faster recruitment: Reduced time to hire to 22 days, filling positions quickly to keep up with client demands.‍
• Operational efficiency: Near’s streamlined process cut the time spent on sourcing and interviewing in half, allowing Conversion Logix to focus on core business activities while maintaining high-quality standards.

Our first hire has made a really great impression on us. She’s put out really high-quality work, is well-spoken, communicates effectively, and has brought some great ideas and innovations already to the role.

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Ready to optimize your hiring process and elevate your team’s performance? Schedule a free consultation with Near to discover how our tailored recruitment solutions can help you achieve your company’s goals.

To learn more about Conversion Logix, visit Conversion Logix’s website.

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