Outsourcing WooCommerce Development: Everything You Need to Know

As an online business, the shopping experience you provide will directly impact your customer satisfaction and sales. So, what better way to provide that stellar experience than with WooCommerce, a powerful and flexible e-commerce platform that helps businesses build and manage online stores on WordPress?

The thing is that setting up and maintaining a WooCommerce store can be challenging, especially if you lack the technical expertise or time to manage everything yourself. That's why many businesses choose to outsource WooCommerce development.

In this article, we'll walk you through the steps to outsource WooCommerce development, the top reasons why outsourcing to development partners is useful, and the key tasks you can delegate to external experts. We’ll also help you get started by going over nine companies you can outsource to.

Top Reasons to Outsource Your WooCommerce Development

For many years, WooCommerce has been the worldwide leading e-commerce software platform. It's a flexible, open-source solution that helps businesses of all sizes build and manage their online presence. However, to fully take advantage of all that WooCommerce has to offer, many business owners find it useful to outsource WooCommerce development to experts.

Aside from receiving a great website in the end, here are several key reasons to outsource your WooCommerce development: 

• Access to expert skills: Outsourcing connects you with experienced WooCommerce developers who specialize in building and optimizing online stores. They typically stay updated with the latest design trends and best practices for a competitive edge.
• Cost-efficiency: Putting together a dedicated in-house team for WooCommerce development can be expensive. Outsourcing to external developers lets you reduce operational costs by eliminating expenses related to recruitment, training, and salaries while still getting high-quality development services.
• Faster project completion: With a dedicated team of skilled developers working on your WooCommerce store, you can expect faster turnaround times, helping you stay ahead of the competition.
• Focus on core business activities: Outsourcing frees up your time, allowing you to give full attention to marketing, sales, and other important aspects of your business without getting caught up in technical complexities.
• Scale as needed: Whether you're looking for a one-time project or ongoing support, outsourcing gives you the flexibility to scale resources up or down based on your business needs.

When you let the pros handle your WooCommerce development, you get dedicated support and expert solutions that will set your store up to thrive.

What WooCommerce Development Tasks Can You Outsource?

Managing a WooCommerce store involves many technical tasks that can be time-consuming and challenging. Outsourcing allows you to hand over these tasks to a team of experts who can handle them much more efficiently.

Here are some WooCommerce development tasks you can outsource:

• Custom theme design and development: Professional developers can create a unique, visually appealing, and user-friendly theme tailored to your brand.
• Plugin development and integration: Outsourcing plugin development makes sure you get custom features and seamless integration with third-party tools to enhance your store's functionality.
• Store setup and configuration: Experts can set up your WooCommerce store, configure essential settings, and keep everything running smoothly from the start, giving you a hassle-free launch.
• Store migration: If you're moving from another platform, outsourcing to developers can ensure that your store data is migrated securely and efficiently, with minimal downtime.
• Improvement and maintenance: Outsourcing performance optimization keeps your store fast and secure and running smoothly with regular updates, bug fixes, and security patches.
• Optimization and digital marketing: You can also outsource search engine optimization for your e-commerce business, optimizing your store for search engines, which improves visibility, attracts more customers, and boosts revenue.

Outsourcing these WooCommerce development tasks allows you to concentrate on growing your business while letting those with the know-how take care of the technical work. 

How to Outsource WooCommerce Development: 10 Simple Steps

Choosing the right external developers isn't just about chasing the lowest price; it's also about finding value and external expertise that align with your business goals. Research is key, but it doesn't have to be complicated.

Here’s how to outsource WooCommerce development effectively.

Step 1: Define your project requirements

Before you start looking for outsourcing partners, take the time to define your business requirements and project goals clearly. Outline your expectations as well as your key feature and functionality needs. Think about factors such as online store design, performance optimization, and security to meet your business objectives.

Step 2: Determine your budget and timeline

Having a clear budget and timeline sets realistic expectations for your outsourcing project. Consider costs related to development, testing, and post-launch support. A well-planned budget ensures you avoid unexpected expenses, while a realistic timeline allows for proper execution without unnecessary delays.

Step 3: Choose the right outsourcing model

The right outsourcing model for you depends on the complexity and scale of your WooCommerce project.

A full-service development company offers end-to-end solutions, from planning to deployment, making it perfect for businesses that need comprehensive support and less direct oversight.

Individual developers, on the other hand, are often hired on a freelance basis, which allows you to be in charge of the entire process of project development. This model is best for providing targeted expertise for smaller projects or specific tasks. 

Step 4: Research potential vendors

Finding a potential vendor also means understanding which outsourcing option would make the most sense for your project: onshore, nearshore, or offshore.

Onshore development involves working with vendors in your own country for easier communication and cultural alignment, but often at a higher cost.

Nearshore development lets you partner with outsourcing providers in neighboring countries, such as those in Latin America (LatAm). This strikes a balance between working in similar time zones and benefiting from cost-efficiency due to the lower living cost of living in those regions.

Offshore development gives you access to a global talent pool and cost savings, but large time zone differences make real-time collaboration more challenging. Depending on how you run your business, the offshore model may work better if you operate round-the-clock. 

Step 5: Evaluate potential partners

Assess your potential partners based on their portfolios, experience, technical skills, and client testimonials. Additionally, the ideal offshore e-commerce developer should be able to communicate with your team effectively and demonstrate cultural compatibility for better collaboration.

Step 6: Request proposals

Once you’ve shortlisted your potential partners, ask for detailed proposals. These should include their project approach, pricing, estimated timelines, and service scope. You can compare proposals to help you find the specialized expertise that best fits your project. 

Step 7: Negotiate terms and sign a contract

Before starting the project, negotiate the terms clearly. Remember to outline all the deliverables, deadlines, and costs in the contract. Clearly define responsibilities and address potential risks or contingencies so you can prevent misunderstandings during the development process. Also include clauses to ensure your intellectual property will be protected.

Step 8: Establish clear communication channels

Set up regular meetings and reporting structures to track progress and address any concerns right away. Define preferred communication methods and expectations for project status updates. Use popular go-to tools like Slack, Trello, or Asana to maintain transparency and streamline daily workflows.

Step 9: Monitor progress and quality

Review milestones regularly to make sure that development is progressing according to your expectations. Track performance metrics and conduct periodic testing to catch and resolve issues early. Keep an open line of communication with your outsourcing partner to address any potential roadblocks before they escalate.

Step 10: Conduct testing and quality assurance

Before launching your WooCommerce store, you and your partner should run a thorough test or two. Check for usability, performance, and security issues for a smooth user experience. Conduct real-world simulations and gather feedback to make final adjustments. All these tasks will help you make a lasting first impression.

9 Top Companies for Outsourcing WooCommerce Development

The best outsourcing companies are based in a variety of different countries and specialize in a wide range of development tasks, making it possible for you to find the custom solutions you seek. To make the choice a little easier, we’ve put together a list of nine providers in no particular order.

Some companies on this list specialize in WooCommerce development, while others provide platforms to help you find and hire individual developers who can assist with your project needs. We’ve also included recruitment firms with experience in sourcing tech talent, including expert WooCommerce professionals.

1. Near

At Near, we provide remote staffing and recruitment services, and we can help businesses hire LatAm WooCommerce developers. With the LatAm software industry booming, we're here to help you tap into this potential by connecting you with top talent. Our comprehensive and personalized hiring process guarantees that businesses can find developers that perfectly match their needs.

2. Flatworld Solutions

With locations across India, the Philippines, the US, and the UK, Flatworld Solutions offers a wide range of services, including WooCommerce development, that can be fully customized with their clients’ project requirements and budgets in mind. Their experienced team of designers and developers combines expertise and the latest advancements in WooCommerce technology to provide robust solutions and high-quality results.

3. White Label Coders

Based in Poland, White Label Coders (WLC) specializes in high-quality WordPress development and has extensive experience in WooCommerce development and digital transformation. With over 600 projects completed to date and a team of 45 experts, it provides top-quality, agile solutions. WLC offers complete WooCommerce services, from theme creation to plugin integration.

4. Arc

Arc is a global platform that connects businesses with the top 2% of remote WooCommerce developers. Its rigorous vetting process ensures that businesses work with only the best developers, making hiring hassle-free. Arc provides both freelance and full-time options, allowing businesses to scale their development teams with confidence.

5. Outsourcey

Based in Australia with operations in the Philippines, Outsourcey provides a high-quality offshoring experience for WooCommerce development. It focuses on client empowerment, giving businesses complete control over their offshore team’s workflow, productivity, and quality. 

6. Intellect Outsource

India-based Intellect Outsource has been delivering high-quality WooCommerce development services for over 15 years. Its services include theme customization, plugin integration, and feature development. Intellect Outsource focuses on providing cost-effective solutions that aim to maximize your ROI.

7. Toptal

Toptal is a marketplace that connects businesses with the top 3% of freelancer talent, including WooCommerce developers, engineers, and consultants. It offers flexible hiring options: full-time, part-time, and hourly freelancers. Toptal's rigorous screening process guarantees that only the best developers are available for your mission-critical development projects. 

8. SolidBrain

Ukraine-based SolidBrain is a trusted web development company that has been operating since 2014. It has successfully delivered dozens of WooCommerce projects of varying complexity in multiple sectors. The company takes a collaborative approach, working closely with clients to meet their unique requirements.

9. Dirox

Dirox provides access to top-tier WooCommerce developers from Vietnam and has a global presence across Asia, Europe, and the US. It offers customized services to meet business goals. With 20 years of experience and over 150 successful projects completed, it confidently provides high-quality WooCommerce solutions that help businesses scale.

Final Thoughts

When you outsource WooCommerce development, you can scale efficiently, access specialized expertise, save time and resources (compared to hiring in-house), and enjoy the flexibility needed to stay competitive. 

At Near, we connect your business with top LatAm talent and provide unmatched support throughout the hiring process. Book a free consultation call today and learn how you can enhance your team with the power of nearshore hiring.